These days, most designers and printers use PDFs for printing because of the easy transfer of data they provide and their ability to encapsulate fonts and graphics. Whatever file type you use, there are several settings you need to take care of to ensure good, quality print results.
1. Resolution: We previously discussed resolution for images, and this applies to your entire file as well. It won’t do any good if you have all your images at the appropriate resolution and then export your file at a lower one. Even text and lines can potentially become pixellated.
2. Bleed: As we discussed, if your images run to the edge of the page, you need to specify that your file bleeds. In Adobe programs, you have the chance to override your document settings in the export screen. Regardless of which way you set up the file, make sure you apply 1/8” bleed on all sides.
3. Printers’ Marks: There are several different printers’ marks that you can set up within your file export. The most common is crop marks. These (self-explanatory) marks show where the final product should be trimmed, which is the edge of the final printed piece. Other marks aren’t necessary because they will be added by our prepress department prior to printing. These include registration marks, which help align the different colors being printed on the press.
If you have any questions, our prepress department can always advise your sales consultant for you. We’re a whole team at Master Print, and we’re at your service!