'Tis the season... to order next year's promotional products! Use your holiday downtime to plan your strategy for 2021 and check out our promotional items catalog. Need more convincing that the time is right? Here are 10 reasons to order your 2021 promotional products now.
10. Promotional items are a tried and true marketing avenue.
Did you know? The first promotional products were commemorative buttons from 1789 during George Washington's presidency. In modern times, the first promotional product tradeshow was held in 1941. People have been using promotional items for a long time, and the results speak for themselves.
9. They have fantastic brand recall results.
89% of consumers can recall the brand on a promotional product they received in the last 2 years. Brand recall is highest for apparel items, with 85% of people remembering the advertiser. Not only that, but 82% of people have a more favorable impression of a brand after receiving a promotional product.
8. Promotional products get you higher impressions than other advertising.
A single promotional item averages 344 impressions per month. That doesn't sound like a lot until you multiply that times the number of promotional items you're distributing! Bags generate the most impressions of any other product with nearly 6,000 over the time the item is used.
7. These items get around.
53% of people use a promotional product at least once a week. Once they don't want them anymore, 63% of consumers pass them along, giving them a whole new audience for your advertising. In fact, promotional products draw up to 500% more referrals than just a review.
6. The people WANT your promo items!
48% of consumers would like to receive promotional products more often. Consumers under the age of 55 prefer promotional products when asked what types of advertising they like best.
5. Add a punch to your digital marketing.
Consumers are 2.5 times more likely to have a positive opinion of promotional products over internet advertising. Adding a promotional product to social media ads increases the effectiveness by up to 44%.
4. They're not just for advertising.
Promotional materials are all about branding. But don't forget other possibilities! For example, 59% of employees who receive a promotional product from their employer have a more favorable impression of their workplace afterwards. Think outside the box and you'll find tons of ways to use these items.
3. The variety of available promotional items is astounding.
Can you believe that 90% of consumers report owning branded drinkware? Master Print has more than 1,000 high-quality promotional items available, ranging from pens to shirts to USB chargers and everything in between. We bet you will find some ideas that you hadn’t considered before!
2. Promotional products are among the most cost effective forms of advertising.
Each promotional item you distribute has a high return on investment. Bags and writing instruments tie for the lowest cost per impression at one-tenth of a cent.
1. Did we mention they are highly effective??
Here's a mic-drop statistic: 85% of people who received a promotional product did business with that company.
2021 will see us all back in business. With vaccines already being distributed, economists and business leaders anticipate a return to "the new normal" in Spring 2021. You'll be seeing people again, and you'll need to connect with them. Don't wait for the rush; order now and you'll have your pick of the best products available.